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Maybe it's the hype, maybe its the gimmick, but I can't get enough of these shoes. First off, they are incredibly comfortable and have just the right width to support your feet when walking. They are also supposed to tone your legs by tensing the muscles in your calves and thighs as you walk. I believe I can vouch for this because the first day I wore them my legs were sore by the time I took them off. This reassured me that there was "something" going on. Now even when I'm having a lazy-day I can feel like I'm somewhat of a Spartan, even if the only thing I am hard-core about is taking it easy.